What is AARRR funnel framework?
AARRR funnel framework is a marketing tool used by businesses to collect leads and convert them into customers. It is also known as a lead funnel.
The AARRR funnel works by guiding visitors through a series of steps in order to convert them into customers. The first step is to capture their information. The second step is to engage them with your content. The third step is to convert them into customers. The fourth step is to keep them as customers and the final step is make them refer you to their network.
The AARRR funnel is most effective when it is used in conjunction with other marketing tools, such as email marketing, social media...
The 5 metrics of the AARRR Funnel Framework:
- Acquisition – Bring them to your website or application.
- Activation – Convince them that you are made for them, so people take the first important step (E.g. Sign-up, install an app or post their first comment)
- Retention – Making them stay or come back when the time is right.
- Revenue – Make them buy, And how much do they pay?
- Referral – Make them refer friends or family members to your business?
Benefits of using AARRR funnel.
When you are considering AARRR funnel framework for your business, there are many benefits to consider.
Increased Traffic and Conversions
Using AARRR funnel can help you increase your traffic and conversions. By creating a funnel that is tailored specifically for your business, you can increase the amount of people who reach your website and convert them into customers. This can help you increase your bottom line and grow your business.
Increased Engagement and leads
Another benefit of using AARRR funnel is increased engagement and leads. By creating a funnel that engages your audience, you can generate more leads and keep them interested in your product or service. This can lead to more sales and growth for your business.
Increased efficiency
Using AARRR funnel can also help you increase your efficiency and to create a more effective marketing strategy. By using AARRR funnel, you can help to target your marketing efforts more effectively.
How to create an AARRR funnel.
Creating an AARRR funnel is an important part of marketing your business. It helps you capture leads and convert them into paying customers.
There are a few things you need to do to create an AARRR funnel.
Create a plan.
Before you can create an AARRR funnel, you need to have a plan. This involves understanding your customer and how they interact with your business. You need to know what incentives they are looking for and what steps they need to take to convert.
Capture leads.
The next step is to capture leads. This involves setting up a system that will send lead capture emails to your customers. You can also use lead capture forms on your website or in your newsletter.
Convert leads into customers.
There are a few things that you can do to convert more leads from potential customers. You can start by creating a good website for your business, optimize your copywriting in your website, email, social media platforms or through any other channel, you can also offer free or discounted services to new customers.
Get more client referrals
The final step is to make your customers refer you to their friends and family. and to make that happen first of all you need to make customers happy at all times by optimizing customer experience and enhancing your products or services quality, You could also make your customers refer your business by creating a social media campaign where you offer a discount to customers who refer a friend or family member. You could also offer a loyalty rewards program where customers who refer a number of friends or family members receive a free product or service, and many other existing strategies can be implemented.
Conclusion
In summary, The AARRR funnel framework contains 5 stages representing the interactions between your customers and your business: acquisition, activation, retention, revenue and referral.
The AARRR funnel is the perfect starting point on Growth Hacking and the steps are open for interpretation and can be different for every business model and is to be adapted according to the priorities of your business.